The winner of the FutureEverything Award 2011 was Macon Money by Area/Code.
Macon Money is a city-wide social game that crosses between the real world and online social media to try and solve problems around segregation. The project’s producer, Kati London of Area/Code, was presented with the £10,000 prize at a Gala Awards ceremony by Sir Richard Leese, Leader of Manchester Council, during the four-day FutureEverything Festival in Manchester.
“Macon Money is an inspirational project which fuses innovation in urban gaming and an alternative currency to make a real impact on people’s lives. This is a fantastic winner that truly illustrates the creative imagination that will shape our future.” Drew Hemment, Creative Director of FutureEverything
Macon Money was selected by the International Jury and an open vote from the FutureEverything Community, our world-wide community of past festival participants, speakers and delegates. The trophy was presented at a Gala Ceremony during the FutureEverything Festival in May 2011.