This session is an open discussion of the challenges, opportunities and future scope of digital cultural heritage reuse. What is copyright in the digital age? Where can cultural organisations use digital technologies to better engage audiences? This session will feature expert representatives from the design world, cultural heritage institutions, including Culture24 and Europeana, which looks to make cultural heritage openly accessible in a digital way.

The session will end with pitches from six creatives and entrepreneurs actively using digitised cultural heritage content; designer to retailer service Pleathub, 3D printed traditional craft Limerick Lace, physical to digital archive project Digital Souvenirs, mobile game app aimed at exploring museums Digital Story Cubes, online book archive Public Domain City, and digital wallpaper prototype Gallery Dynamic.

A panel of judges from the creative industries will be selecting the best applications to take forward to the last stage of the Europeana Creative Design Challenge, a project about encouraging the re-use of digitised cultural heritage content. We also invite you, the audience, to help select the tools & products you would like to see brought to market. By using the audience TouchBack system you can vote for your favorite application, which will be awarded the Audience Prize at FutureEverything 2015 alongside the judges selected application. Follow the link below to add your feedback.