A unique data art project, emoto captured and visualised the excitement around the London 2012 Olympic and Paralympic Games. As stories unfolded, emoto processed global Twitter data, around 12.5 million Twitter messages, which were analysed for content and emotional tone before being fed back to the viewer, providing greater insight into the ups and downs of London 2012 as they happened. This collective data visualisation provided an alternative perspective to that broadcast by mainstream media. After the Games, an interactive data sculpture was created enabling people to relive the emotional journey of the London Olympics.
The emoto real-time visualization was developed to show the big picture, the world from above, as well as the intimate and personal. In topics view, the viewer could see the big picture overview, which event, athlete or topic was generating the most attention in that moment, and the mix of positive and negative emotions for each. The anecdotal and ephemeral was seen in the message view stream, and an overview on each day showed an even bigger picture, the trends and patterns.
emoto was created by Moritz Stefaner, Drew Hemment and Studio NAND. A FutureEverything project for the Cultural Olympiad programme and London 2012 Festival. Software provided by Lexalytics, funded by Arts Council England and WE PLAY/Legacy Trust UK