At FutureEverything 2014, we presented Winning Formula at the National Football Museum, a work that sought to explore the evolving relationship between data and sport through narrative and design fiction. After finishing its run at the Centre for Contemporary Culture Barcelona (CCCB), we’re thrilled to see Winning Formula presented in its entirety at Espacio Fundacion Telefonica.

Sport and data have been connected over the centuries—giving us a means of telling how high, how far or how fast our heroes perform. With technology permeating deeper into sport in recent years, data has become increasingly central to how sport economies work, allowing us to measure athletes’ capabilities, analyze minute movements, and classify every element of every action, breaking often fluid movement of individuals and teams into formulae to be parsed, understood and optimized. As a global game, football is now at the forefront of this technological immersion, and we increasingly see it through the lens of objective knowledge.

Included in the installation is a large-scale illustration mapping the complex web of production and consumption of data in football, videos and interactive application to demonstrating emerging capabilities of joining data and media, and a fictional newspaper that comes to you from 2018, putting a possible day in the future of data and sport in your hands.

Winning Formula by the Near Future Laboratory is a co-production with FutureEverything, Centre for Contemporary Culture Barcelona CCCB, Fundación Telefónica, and National Football Museum, with the support of Mediapro R+D.

Big Bang Data runs from 14 March to 24 May 2015 at Espacio Fundacion Telefonica, Madrid.

Winning Formula was presented at FutureEverything 2014 as part of City Fictions.