Alex grew up in Grimsby, Lincolnshire, before relocating to London to study Fine Art at Chelsea College of Art and Design. Her installation-based work challenged and explored the relationship between the body, environment and desire to a pure form. As well as her site specific installations, Alex has exhibited in numerous London and international art galleries. As the Creative Director for cult make-up brand Illamasqua, Alex Box was instrumental in shaping the brand’s product development, imagery and creative vision from conception to execution. Her masterful work with shade, texture, and contrast brings to life the fantasy and creativity inherent in everyone, inspiring them to explore and express their alter ego.“Illamaqua is the palette of creativity that lets you be the artist; the key that unlocks doors previously closed and that hand that holds yours in the journey of personal empowerment. Marcel Proust said ‘The real voyage of discovery consists not in seeking new landscapes but in having new eyes’.” – Alex Box, Creative Director.