Dubbed the ‘Willy Wonka of Design and Science’, award-winning director and designer of experiences Nelly Ben Hayoun is a critical explorer, a fearless and passionate provocateur. In 2014 Wired magazine awarded her with a WIRED Innovation Fellowship for her work to date and its ‘significant impact on the world’ whilst in 2013, Icon Magazine touted Ben Hayounas one of the 50 international designers “shaping the future”. Finally in 2015, she was nominated for a Women of the Year Achievement Award, which rewards, since 1955, women ‘who have made a significant achievement’ and ‘are being recognised for their strides in making the world a better place’.
Ben Hayoun’s roles include Designer of Experiences at the SETI (Search for Extraterrestrial Intelligence) Institute, Head of Experiences at We Transfer, a member of the Space Outreach and Education committee at the International Astronautical Federation, a member of the British Interplanetary Society and Woman in Aerospace and a postgraduate fellow of the Royal Geographical Society.
Ben Hayoun previously partnered with Beck, Bobby Womack, Damon Albarn, Maywa Denki, Bruce Sterling and Penguin Café in a musical collaboration that took music into space. Blasted from a Japanese launch pad in August 2013 and orbiting around the earth in the International Space Station (May 2015); she assembled and directs the International Space Orchestra (ISO) – the world first orchestra of space scientists and astronauts from NASA.
Ben Hayoun’s first feature documentary: The International Space Orchestra, premiered at the International Film Festival in Rotterdam where it was acclaimed by critics as a “masterpiece” (ICO), a ‘real achievement’ (DOMUS), “as thrilling as watching a rocket launch” and “Spine Tingling” (Guardian).
Her latest project Disaster Playground was awarded The Arts Council England Exceptional Award. Considered as ‘really remarkable and of global importance’ (Peter Knott, Director, Arts Council England), Disaster Playground is a large multi-platform project with a number of components including a feature film and an exhibition. The project investigates future outer space catastrophes and the design of procedures to manage and assess the risks of a potential asteroid of significant size hitting the earth. In her new documentary, Ben Hayounworks with individuals at NASA, SETI scientists and the United Nations to unravel the complex nature of a real-life catastrophe. Disaster Playground was one of Indiewire’s six highlights of SXSW 2015, selected at Sheffield 2015, premiered at the BFI in London, and raved by SoundOnSight as ‘bombastic’. Disaster Playground premiered at SXSW in March 2015 and competed in the Feature Documentary, Vision Category. The film is now released on all digital platforms including Netflix.
Ben Hayoun is a keynote speaker and exhibits her work in leading museums and design centres across the world, amongst them the Victoria and Albert (V&A) Museum, the National Museum of China, the National Museum in Stockholm and MOMA in NYC . An impressively varied roll call of collaborators and clients include XL Recordings, Google, Mattel, The American Institute of Graphic Arts, Unilever, Mailchimp, The Guardian, BBC, Red Bull, Apple and Jaguar among others.
Ben Hayoun is also an academic at world leading institutions including the Architectural Association School of Architecture where she is a Visiting Professor (as part of the Unknown Fields Division), Central Saint Martins where she is a Senior Lecturer in MA Material Futures, in London. She is completing a PhD in Human Geography at Royal Holloway, University of London.