6.00PM: Day 2 welcome note and programme outline – British Council Jordan and FutureEverything
6.05PM: What the NFT? – While the art world went on a standstill during a global pandemic, NFTs skyrocketed. When global traditional art market sales fell, NFT sales suddenly boomed, and many artists excluded from mainstream art markets found a way to sell their work. Are NFTs transforming the art world and impacting the way we create, sell, buy or experience are, or are we witnessing a short-lived trend?
Artists Julie Freeman and Matthew Plummer Fernandez share their experiences with NFTs and demystifying minting, marketplaces, as well as opportunities, challenges and risks.
6.50PM: Curating Digital Art – How are curators and art institutions responding to digital art practices? How can they be equipped to support, commission, produce, display, acquire, maintain and preserve digital art? And how can they adapt to stay relevant, reach younger, tech-savvy audiences and respond to changes, and emerging technologies adopted by artists today and in the future? Embracing digital art can be challenging for many museums and galleries, especially if there is limited support, knowledge and technical expertise, however as we have seen in recent years, digital art spaces, experiences and exhibitions are attracting a lot of interest and growing audiences receptive to new art mediums. Artists engaging with digital technologies can create new and critical ways through which we see the world and understand contemporary (technological) society.
Check out our panel of experts and museum/gallery professionals as they discuss exhibiting, commissioning, acquiring digital art and supporting artists, as well as opportunities for museums and galleries to present multi sensory experiences, interdisciplinary work and connect with new audiences.
Speakers: Hannah Redler Hawes (Curator, Director, Data as Culture Art Programme, Open Data Institute, Tom Higham (Creative Director, York Mediale) and Khaldoun Hijazin (Director, Art and Cultural Programs, Jordan National Gallery of Fine Arts)
7.40PM Day 2 closing note and briefing for Day 3 – British Council Jordan and FutureEverything
8.20PM – 9.50PM: Digital Transformation – LIMITED NUMBER MASTERCLASS (CLOSED GROUP EVENT – separate registration)
An opportunity for a limited number of participants to take part in an artist-led creative masterclass focussing on topics such as getting started with digital technologies, artistic development tools for creative practitioners interested in digital and approaches for making art using digital and electronic media. During the session, participants had a chance to explore how to start with collaborations, exhibition and commissioning opportunities, and selling work.
Led by: Alex May with FutureEverything, British Council and Hind Joucka (artmejo)