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Innovate Manchester – The Future of Human Experiences and Human Centred Design

Tue 23rd February, 09:30 - 11:00 BST

Exploring Human-Centred Design methodologies, provoking a critical discussion on the importance of user-centric approaches to redesigning products, services & policies.

Innovate Manchester is an ambitious online events programme for Greater Manchester set up to enable cross-sector collaborations.

Human-centered design and (critical) digital thinking have long been considered best form of practice for business and product innovation, with its effective methodologies towards complex problem solving becoming an integral part of development within organisations across the private, public, and voluntary sectors. As rapid advances in technology are made and interactions with digital products and services become a part of our everyday lives, the world’s leading technology brands have also taken big steps to embed inclusive user-centric design in their product prototyping. 

The core objective when incorporating these approaches lies in seeking a deeper understanding and perspective of those impacted by a service, program or system, by identifying the human needs and re-framing the problem in a human-centric way, with an aim to establish a prototype-driven approach to problem-solving and outcomes that result in a revolutionary change that will benefit all.

But what is Design Thinking and why is it so popular?

During our fourth webinar we will be exploring these methodologies in more depth, inviting experts in the field to empower a critical discussion on the importance of a user-centric approach when re-designing or creating new, products, services and policies. Our ambition is for organisations in the Greater Manchester region to take a lead in developing and adopting processes that put users and human needs at the forefront of design.

Following the webinar, a workshop will take place inviting Greater Manchester SMEs to work with large organisations during our expert facilitated workshop to shape ideas into feasible solutions.

If you are a large organisation, public body or non-profit we want to hear from you; come forward and bring the biggest challenge you have related to the theme. We are here to support you identify and shape solutions.

Book your tickets!

Innovate Manchester is an ambitious new events programme for Greater Manchester. The events are designed to bring together large organisations, SMEs, the public sector and academia to collaborate on new innovative ideas.

Through expert facilitation webinars and virtual Innovation labs, participants are invited to co-create innovative solutions towards a more sustainable future for all, responding to themes ranging from sustainability and industry 4.0 to data ethics and Human-Centric design.

Businesses looking to access specialist support can visit www.businessgrowthhub.com for more information about the organisation’s extensive range of services.

Innovate Manchester and other GC Business Growth Hub projects are part-financed by the European Regional Development Fund (ERDF) as part of the GM Business Growth Hub project designed to help ambitious SME businesses achieve growth and increase employment in Greater Manchester. The Hub is also supported by the Greater Manchester Combined Authority and Greater Manchester local authorities.

Innovate Manchester is initiated in partnership with MIDAS and curated by FutureEverything