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Emerging Futures: Digital Engagement

Creating content, community and a sense of occasion online

Emerging Futures is a new event from the Clore Leadership Programme, bringing together aspiring creative change-makers with inspiring cultural leaders. We were the digital partners for 2018, delivering innovative engagement with online audiences through content curation, documentation and community building on social media.

Feimatta Conteh
Claire Tymon
Michelle Collier
Ali Rome

How do you amplify and curate conversation beyond a big event?

Innovation happens when you bring diverse perspectives together, and that’s exactly what Emerging Futures set out to do. During a one-day pilot event in Manchester, the Clore Leadership Programme brought together aspiring cultural leaders, change-makers and creative entrepreneurs with inspiring creative thinkers, makers and doers. Throughout the day, attendees explored themes of technology, cultural democracy, wellbeing and leadership through a mix of inspiring talks, debates and workshops.

As digital partners for Emerging Futures 2018, we shared those ambitions, seeking to extend the conversations, collaborations and provocations beyond the day itself. We worked closely with the Clore Leadership Programme team and freelance event producer Diane Morgan to design and deliver an innovative digital engagement strand for the live event.

On the run up to the event this meant creating and curating thought-provoking content for The Hub, as well as getting conversation going on Twitter, Facebook and Instagram. On the day itself, we were all about capturing the action: live streaming talks, live tweeting key insights and bringing the people at home into the conversation (with #EmergingFutures2018 trending on Twitter before the day was out). Our very own Feimatta Conteh also hosted the event, introducing speakers, reflecting on provocations and curating audience debate through After the event, we updated The Hub with all the film and photography captured on the day, adding to the growing, content-rich resource on the Hub that people can access well into the future.

Creating and curating digital content for the Emerging Futures 2018 online Hub

Q&As with event speakers and the at-home audience

Curating conversations across social media

Live streaming talks and debates on Facebook

Feedback and facilitation through

Audience feedback

“Thank you for the stream of so I can still attend

From @leetrishaj via Twitter


86,000+ Twitter reach (unique accounts)
Trending! Hashtag #EmergingFutures2018 trending on Twitter during the event
225 x Use of hashtag #EmergingFutures2018