Andrew Gilligan is Head of Research and Insights at City Football Group, responsible for developing and leading the consumer insights and innovation function of the business. A consumer marketer with 15+ years of insight in sponsorship, sports and FMCG industries, Andrew leads with an emphasis on consumer research, product development and innovation. Andrew oversaw City’s recent Start-up challenge which provided a platform for innovation and creativity while allowing the Group to shape the future of the fan experience.