Paul Bason has a background in managing complex multimedia projects for prestigious museums and galleries around the world. This includes being Creative Director for the world’s largest audio-visual exhibit at Expo 2000 in Hannover. As Director of Digital Innovation at MMU he has responsibility for building relationships with broadcasters, agencies and other companies in the North West’s digital media sector. He has a particular interest in usability and service design and how these principles can be applied to harness technology for new approaches to education and economic growth. Paul is currently also leading aspects of the university’s new School of Digital Arts, a new £35m future media school due to open in 2021.